Turn users into customers, every time.

Get the knowledge and tools needed to build effective models proven to convert and boost revenue.
  • 3+
    hours of content

  • 5
    modules

  • 5
    templates & frameworks
  • Expert
    insights

  • 100%
    self-paced
  • Official
    certification
Product-Led Growth Conversion Certified | Masters action shot

Turn users into customers, every time.

Get the knowledge and tools needed to build effective models proven to convert and boost revenue.

Product-Led Growth Conversion Certified | Masters action shot

3+ hours of content

5 modules

5 templates & frameworks

Expert insights

100% self-paced

Official certification

Trustpilot
Product-Led Growth Conversion Certified | Masters badge
Course overview.

Are you considering adopting a product-led growth strategy for your business? Maybe you are already using product-led motion? An integral metric of any PLG business is the rate of conversion from user to customer.

There are multiple PLG strategies for boosting your revenue from free trial to freemium and reverse trial. But how do you go about executing the best one? And better yet, how do you make sure those using your products convert to paying customers.

With Product-Led Growth Conversion Certified, you can equip yourself with all the expertise and insights you need to successfully set up conversion strategies from scratch including persona building, segmentation and utilizing data and core actions to convert those in 'the Dark Pipeline'.

Come and take a deep dive into the world of product-led growth through the lens of how to build, scale and measure conversion. Know when to use and not use freemium, free trial or reverse trial and when to gain a firm grasp of the best time and situations to use product-led vs sales-led models to activate, convert, retain, and more.


Product-Led Growth Conversion Certified | Masters badge
Course overview.

Are you considering adopting a product-led growth strategy for your business? Maybe you are already using product-led motion? An integral metric of any PLG business is the rate of conversion from user to customer.
There are multiple PLG strategies for boosting your revenue from free trial to freemium and reverse trial. But how do you go about executing the best one? And better yet, how do you make sure those using your products convert to paying customers.

With Product-Led Growth Conversion Certified, you can equip yourself with all the expertise and insights you need to successfully set up conversion strategies from scratch including persona building, segmentation and utilizing data and core actions to convert those in 'the Dark Pipeline'.

Come and take a deep dive into the world of product-led growth through the lens of how to build, scale and measure conversion. Know when to use and not use freemium, free trial or reverse trial and when to gain a firm grasp of the best time and situations to use product-led vs sales-led models to activate, convert, retain, and more.



By the end of this course you'll be able to:
  •  Produce product-led onboarding models to optimize the conversion of free users.

  • Know how to activate free users and get them to the “aha moment”.

  • Use data and analytics to properly convert your 'Dark Pipeline'.

  • Increase engagement and retention to drive conversion.

  • Retain paying users and achieve product-market fit.
90% of sign up's don't convert
90% of sign up's don't convert
By the end of this course you'll be able to:
  • Produce product-led onboarding models to optimize the conversion of free users.

  • Know how to activate free users and get them to the “aha moment”.

  • Use data and analytics to properly convert your 'Dark Pipeline'.

  • Increase engagement and retention to drive conversion.

  • Retain paying users and achieve product-market fit.

“PLA is a great place to learn from product people across industries and around the world. There are almost as many ways of doing product as there are people doing product. PLA brings a bunch of those people and those perspectives together into a supportive and informative community.”


Deanna Badizadegan, Lead Product Operation Manager at Duolingo

Arjun Saksena
You're in very good hands.

Product-Led Alliance is the world’s fastest-growing PLG community, and every course we create is built on the experience, knowledge, and success of the masses.

With Product-Led Growth Conversion Certified, you’ll be learning from Arjun Saksena, who has held the role of Product Manager and Senior Product Manager at companies such as Yahoo! and Adobe. Arjun is currently ​​the Founder and CEO at Humanic AI, which is revolutionizing the CRM space to make it easier than ever for growing companies to maximize revenue from their existing users.

In his time in product, Arjun has built several 0-1 products that leveraged both freemium and free trial product-led growth models.

Arjun will be sharing his in-depth knowledge and experience with you throughout the course, equipping you with the ultimate toolkit for building the best freemium SaaS models. Gain the knowledge you need and enhance your learning first-hand from start to finish.
Arjun Saksena
You're in very good hands.

Product-Led Alliance is the world’s fastest-growing PLG community, and every course we create is built on the experience, knowledge, and success of the masses.

With Product-Led Growth Conversion Certified, you’ll be learning from Arjun Saksena, who has held the role of Product Manager and Senior Product Manager at companies such as Yahoo! and Adobe. Arjun is currently ​​the Founder and CEO at Humanic AI, which is revolutionizing the CRM space to make it easier than ever for growing companies to maximize revenue from their existing users.

In his time in product, Arjun has built several 0-1 products that leveraged both freemium and free trial product-led growth models.

Arjun will be sharing his in-depth knowledge and experience with you throughout the course, equipping you with the ultimate toolkit for building the best freemium SaaS models. Gain the knowledge you need and enhance your learning first-hand from start to finish..

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates at m.booth@teamalliance.com.

P.s. If you need help convincing the boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates at m.booth@teamalliance.com.

P.s. If you need help convincing the boss, we've done the hard part for you.

Course curriculum.
 

Unlock an additional 8+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock an additional 8+ courses 🔓


Access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this course for?

This course is for anyone currently managing a product that takes advantage of free trial, freemium or reverse trial conversion strategies. It is for those who are interested in strategies to convert users through persona creation, segmentation and converting the 'Dark Pipeline' of users.

How long will it take me to complete the course?

 It depends on how quickly you work your way through all the materials. The course itself comprises 3+ hours of content in which you’ll be required to complete exams. On top of that, you’ll be given access to bonus footage and although this isn't mandatory, we’d recommend giving it a watch!

Finally, you’ll also be given the option to complete coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away.

How does this course work?

Once you enroll, you’ll work through the modules and be invited to take part in activities.

At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Product-Led Growth Conversion Certified!

What happens once I’ve completed the course?

If you fail the first time around you’ll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content?

For life! One, one-off payment gives you unlimited access to all the course’s content. 
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