Cement your product 
as the category leader

Transform scattered launch tactics into a strategic machine. Learn to orchestrate memorable product launches that drive adoption, exceed revenue targets, and establish market leadership.
Preorder: Waiting list hubspot form embed code Market launch: 'Get certified' hubspot form embed code Both from marketing
  • Go from managing chaotic launches to orchestrating strategic campaigns that drive predictable wins.

  • Lead complex product launches that shape company growth and establish market leadership.

  • Become your org's launch expert, unlocking senior roles and opportunities to drive major initiatives.

Cement your product 

as the category leader

Transform scattered launch tactics into a strategic machine. Learn to orchestrate memorable product launches that drive adoption, exceed revenue targets, and establish market leadership.

Preorder: Waiting list hubspot form embed code Market launch: 'Get certified' hubspot form embed code Both from marketing

Go from managing chaotic launches to orchestrating strategic campaigns that drive predictable wins.

Lead complex product launches that shape company growth and establish market leadership.

Become your org's launch expert, unlocking senior roles and opportunities to drive major initiatives.

https://product-marketing.docsend.com/view/4zx5djr5zp96h2n6
Certification overview.

Master the art of successful product launches with our Product Launch course. This comprehensive program guides you through every stage, from planning to post-launch optimization. 

Learn to craft compelling messaging, create impactful marketing collateral, and develop sales enablement materials that drive conversions. 

By the end, you'll have the skills to execute launches that achieve business goals, strengthen customer relationships, and elevate your brand in the market.
Certification overview.

Master the art of successful product launches with our Product Launch course. This comprehensive program guides you through every stage, from planning to post-launch optimization. 

Learn to craft compelling messaging, create impactful marketing collateral, and develop sales enablement materials that drive conversions. 

By the end, you'll have the skills to execute launches that achieve business goals, strengthen customer relationships, and elevate your brand in the market.


By the end of this certification you'll be able to:
  • Plan and execute 
    Master every product launch stage, from strategy development to post-launch optimization.

  • Craft compelling messaging
    Create marketing materials and messaging that resonate with your audience and drive engagement.

  • Empower sales teams
    Develop effective enablement tools to convert leads into loyal customers and achieve business goals.
By the end of this certification you'll:

Plan and execute 
Master every product launch stage, from strategy development to post-launch optimization.

Craft compelling messaging
Create marketing materials and messaging that resonate with your audience and drive engagement.

Empower sales teams
Develop effective enablement tools to convert leads into loyal customers and achieve business goals.

"This has been a great learning experience. The course was spot on and the content was thorough and super-relevant to my work in product marketing."


Craig Norman, Senior Product Marketing Manager at Relex Solutions 

Learn from industry experts like:

Cindy Camacho

Principal Product Consultant & Founder

VOC Strategies

José Fernández

Adjunct Professor

University of Maryland 

Natasha Janic

Senior Product Marketing Manager

Salesforce

Mary Sheehan

Group Manager in Product Marketing

Adobe Creative Cloud 

Paul Lenser

Product Marketing Manager

Sprout Social 

Arthur Tkachuk

Co-founder & CPO

W3rlds

"This certification offers thorough and comprehensive insights into product launch strategies, covering pre-launch, launch, and post-launch phases... My favorite section is Setting Clear Objectives. It breaks down common launch goals and pairs them with measurable KPIs, providing a practical framework for success. Highly recommended for anyone looking to master the art of product launches!"


Julia Zhou, Product Marketing Manager at Thoropass

What's included?

Content
An extensive on-demand curriculum teaching you a battle-tested product launch framework. This proven process has helped B2B and B2C companies achieve successful launches that capture market attention and drive day-one revenue.

Footage
Master the complete product launch playbook through 4+ hours of focused, on-demand content you can access anytime. Learn everything from pre-launch buildup to post-launch optimization.

Tasks
Put theory into practice with hands-on exercises and templates designed to help you plan and execute your next product launch with confidence.

Templates
Hit the ground running with our complete set of product launch templates - from timeline planning to campaign briefs to measurement frameworks.

Access
Join our exclusive Slack community of certified product launchers. Network with professionals who've successfully launched products across industries, share tactics, and get feedback on your launch plans.

Certificates 
Stand out as a product leader with an official Product Launch certification. Demonstrate your expertise in go-to-market strategy and launch execution upon completing all course requirements.

What's included?

Content
An extensive on-demand curriculum teaching you a battle-tested product launch framework. This proven process has helped B2B and B2C companies achieve successful launches that capture market attention and drive day-one revenue.
Footage
Master the complete product launch playbook through 4+ hours of focused, on-demand content you can access anytime. Learn everything from pre-launch buildup to post-launch optimization.
Tasks
Put theory into practice with hands-on exercises and templates designed to help you plan and execute your next product launch with confidence.
Templates
Hit the ground running with our complete set of product launch templates - from timeline planning to campaign briefs to measurement frameworks.

Access
Join our exclusive Slack community of certified product launchers. Network with professionals who've successfully launched products across industries, share tactics, and get feedback on your launch plans.
Certificates 
Stand out as a product leader with an official Product Launch certification. Demonstrate your expertise in go-to-market strategy and launch execution upon completing all course requirements.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates here

P.s. If you need help convincing the boss, we've done the hard part for you.

Unlock an additional 15+ certifications 🔓


Access our entire suite of certifications, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Certification curriculum. 

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Kyle about team rates here.

P.s. If you need help convincing the boss, we've done the hard part for you.

FAQs.

How does this Product Launches: Certified Masters certification work?

The certification is 100% online and self-paced. You’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with exam questions and, if you pass all these, you’ll become certified!

How long will this Product Launches: Certified Masters certification take to complete?

The certification content, activities, and exams will take approximately 4 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, you won’t receive the certificate. However, you’ll have still learned lots and you’ll be given access to the certification materials for life.
Created with